About this book
What would people think of me if I drove a Mercedes? Am I more "Gucci" than "Nike"? Our brand choices say a great deal about us as individuals. This work takes a lighthearted look at how brands behave, how they gather associations and what they mean to the people that buy them.
- Brand choice
- Consumer behavior
- Brand name products
- Anthropology
- Consumer issues
- Cultural studies
- Commercial - Advertising
- Art
