Seeing What's Next

by Clayton M. Christensen

First published 2004 · 312 pages

About this book

When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.

  • Forecasting
  • Technological innovations
  • Business planning
  • Business forecasting
  • Disruptive technologies
  • Moore's law
  • Creative ability in business
  • Technische vernieuwing

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