About this book
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
- Marketing
- Management
- Strategic planning
- Organization & administration
- Gestion d'entreprises
- Planification stratégique
- Service à la clientèle
- Communication
Books like HBRs 10 Must Reads on Strategic Marketing HBRs 10 Must Reads
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