About this book
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
- Social marketing
- Behavior modification
- Marketing
- Marketing social
- Soziomarketing
- Campagnes publicitaires
- Gedragsverandering
- Social Change
Books like Social marketing
More by Philip Kotler
Marketing management1973
Principles of marketing1980
Marketing1987
Marketing 5. 02021
Marketing for hospitality and tourism1996
Principles of Marketing (17th Edition)2017
Kotler on Marketing1999
Marketing 4.02016
Strategic marketing for educational institutions1985
A Framework for Marketing Management2015
Marketing Management (12th Edition) (Marketing Management)2005
Marketing places1993