About this book
Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.
- Marketing
- High technology industries
- Business
- Nonfiction
- Industries technologies de pointe
- Technologie de pointe
- High technology
