Competing Against Luck

de Clayton M. Christensen

Publicado por primera vez en 2016 · 288 páginas

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Sobre este libro

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.

  • Creative ability in business
  • Customer services
  • Success in business

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