Jack Trout

Les livres de Jack Trout dans l'ordre

Les livres de Jack Trout dans l'ordre de parution, de Positioning (1982) à Repositioning (2009).

1. 1PositioningPositioning1982
2. 2Marketing WarfareMarketing Warfare1986
3. 3Horse SenseHorse Sense1990
4. 4The 22 Immutable Laws of MarketingThe 22 Immutable Laws of Marketing1994
5. 5The New PositioningThe New Positioning1995
6. 6Les Nouvelles Lois du positionnementLes Nouvelles Lois du positionnement1996
7. 7The Power of SimplicityThe Power of Simplicity1998
8. 8Differentiate or DieDifferentiate or Die2000
9. 9A Genie's WisdomA Genie's Wisdom2002
10. 10Les 22 lois du marketingLes 22 lois du marketing2003
11. 11Jack Trout on StrategyJack Trout on Strategy2004
12. 12Trout on StrategyTrout on Strategy2004
13. 13Big Brands, Big TroubleBig Brands, Big Trouble2007
14. 14In Search of the ObviousIn Search of the Obvious2008
15. 15RepositioningRepositioning2009