David Ogilvy

Naissance 1911 · Décès 1999

Citations

“At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.”
Source: Rolls-Royce print ad, 1958. This is sometimes referred to as the most faEn anglais
“Always hold your sales meetings in rooms too small for the audience, even if it means holding them in the WC. 'Standing room only' creates an atmosphere of success, as in theatres and restaurants, while a half-empty auditorium smells of failure.”
p. 172En anglais
“Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine.”
p. 87En anglais
“The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.”
p. 96En anglais

Les livres de David Ogilvy dans l'ordre de parution, de Les confessions d'un publicitaire (1963) à An Autobiography (1997).

Auteurs souvent appréciés des lecteurs de David Ogilvy, d'après nos notes rédigées par IA