Strategy Bites Back

"This is a naughty book, a really cheeky little brat of a book which ought to be spanked soundly and sent to bed without any supper. Except that, if you did that, you would be missing out on a delightful, entertaining smorgasbord of advice, insights, red herrings, and jokes that together make up a classic text for business leaders." —Stefan Stern, Business Voice Everyone knows where a straight line goes... but a squiggly line can go anywhere. Computers generate straight lines. Life generates squiggly ones. That's why your predictable business strategies never turn out the way you expect. Too many strategy books see the world as if it were a straight line. Serious. Predictable. And deadly dull. This book knows something they don't. It knows you need to slay dragons and charm snakes in a business world that's awfully squiggly, but, also, endlessly fun and fascinating. So, this book takes you off the beaten path. Way off. Here, strategy finally does bite back, at all the boring books and professors you had to stomach to get here. It'll knock you off your chair and help open your mind...to get past the "straight line" thinking that can't be right.