Aaker
Aaker
Autres livres de David A. Aaker
- Brand RelevanceBrand Relevance2011
- From Fargo to the World of BrandsFrom Fargo to the World of Brands2005
- Brand Portfolio StrategyBrand Portfolio Strategy2004
- Brand LeadershipBrand Leadership2000
- Building Strong BrandsBuilding Strong Brands1996
- Managing Brand EquityManaging Brand Equity1991