Books like Cases in product management
More by John A. Quelch
The new global brands2005
Cases in Strategic Marketing Management2000- Choice MattersChoice Matters2018
Cases in European marketing management1994
Global marketing management1992
Hafo da shi de si tang ying xiao ke2009
Greater good2007
All business is local2012- Structural determinants of promotion and advertising intensityStructural determinants of promotion and advertising intensity1983
Marketing Management2001- Behavioral and attitudinal measures of the relative importance of product attributesBehavioral and attitudinal measures of the relative importance of product attributes1978
- Europe : le défi marketingEurope : le défi marketing1992