Europe : le défi marketing
Books like Europe : le défi marketing
More by John A. Quelch
The new global brands2005
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Global marketing management1992
Hafo da shi de si tang ying xiao ke2009
Greater good2007
All business is local2012- Structural determinants of promotion and advertising intensityStructural determinants of promotion and advertising intensity1983
Marketing Management2001- Behavioral and attitudinal measures of the relative importance of product attributesBehavioral and attitudinal measures of the relative importance of product attributes1978
Cases in product management1995