Nudge

by Richard H. Thaler

First published 2008 · 312 pages

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About this book

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

  • Business
  • Choice (Psychology)
  • Consumer behavior
  • Decision making
  • Economic aspects
  • Economic aspects of Choice (Psychology)
  • Economics
  • Nonfiction

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