Sobre este libro
Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.
- Business
- Choice (Psychology)
- Consumer behavior
- Decision making
- Economic aspects
- Economic aspects of Choice (Psychology)
- Economics
- Nonfiction
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