W. Chan Kim
Nació 1951
South Korean economist
Citas
“The only way to beat the competition is to stop trying to beat the competition.”
, 2005, p. 4En inglés “Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.”
, 2005, p. 13En inglés
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Los libros de W. Chan Kim en orden
Los libros de W. Chan Kim en el orden en que se publicaron, de The Pacific Challenge in International Business (1987) a The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader (2017).
- 1The Pacific Challenge in International Business
The Pacific Challenge in International Business1987 - 2Blue Ocean Strategy
Blue Ocean Strategy2005 - 3Blue Ocean Strategy, Expanded Edition: How to Create Unconte
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant2015 - 4Blue Ocean Shift
Blue Ocean Shift2017 - 5The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Read
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader2017