W. Chan Kim

Quotes

• “The only way to beat the competition is to stop trying to beat the competition.”

• “Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space.”

Books by W. Chan Kim in order

Books by W. Chan Kim in the order they were published, from The Pacific Challenge in International Business (1987) to The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader (2017).

1. 1The Pacific Challenge in International BusinessThe Pacific Challenge in International Business1987
2. 2Blue Ocean StrategyBlue Ocean Strategy2005
3. 3Blue Ocean Strategy, Expanded Edition: How to Create UnconteBlue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant2015
4. 4Blue Ocean ShiftBlue Ocean Shift2017
5. 5The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy ReadThe W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader2017