John A. Quelch
Libros de John A. Quelch
The new global brands2005
Cases in Strategic Marketing Management2000- Choice MattersChoice Matters2018
Cases in European marketing management1994
Global marketing management1992
Hafo da shi de si tang ying xiao ke2009
Greater good2007
All business is local2012- Structural determinants of promotion and advertising intensityStructural determinants of promotion and advertising intensity1983
Marketing Management2001- Behavioral and attitudinal measures of the relative importance of product attributesBehavioral and attitudinal measures of the relative importance of product attributes1978
Cases in product management1995- Europe : le défi marketingEurope : le défi marketing1992
- Instructor's manual to accompany Cases in advertising and promotion management :Instructor's manual to accompany Cases in advertising and promotion management :1994
The marketing challenge of 19921990
The marketing challenge of Europe 19921991
Cases in Marketing Management and Strategy1996
Readings in Modern Marketing2006
Cases in advertising and promotion management1983- Nutrition and the American consumerNutrition and the American consumer1977
- After the wallAfter the wall
- The application of information display researchThe application of information display research1978
How to market to consumers1989- Instructors ManualInstructors Manual