John A. Quelch

Livres de John A. Quelch

• The new global brandsThe new global brands2005
• Cases in Strategic Marketing ManagementCases in Strategic Marketing Management2000
• Choice MattersChoice Matters2018
• Cases in European marketing managementCases in European marketing management1994
• Global marketing managementGlobal marketing management1992
• Hafo da shi de si tang ying xiao keHafo da shi de si tang ying xiao ke2009
• Greater goodGreater good2007
• All business is localAll business is local2012
• Structural determinants of promotion and advertising intensiStructural determinants of promotion and advertising intensity1983
• Marketing ManagementMarketing Management2001
• Behavioral and attitudinal measures of the relative importanBehavioral and attitudinal measures of the relative importance of product attributes1978
• Cases in product managementCases in product management1995
• Europe : le défi marketingEurope : le défi marketing1992
• Instructor's manual to accompany Cases in advertising and prInstructor's manual to accompany Cases in advertising and promotion management :1994
• The marketing challenge of 1992The marketing challenge of 19921990
• The marketing challenge of Europe 1992The marketing challenge of Europe 19921991
• Cases in Marketing Management and StrategyCases in Marketing Management and Strategy1996
• Readings in Modern MarketingReadings in Modern Marketing2006
• Cases in advertising and promotion managementCases in advertising and promotion management1983
• Nutrition and the American consumerNutrition and the American consumer1977
• After the wallAfter the wall
• The application of information display researchThe application of information display research1978
• How to market to consumersHow to market to consumers1989
• Instructors ManualInstructors Manual

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