Building a Brand
Building a Brand
Libros parecidos a Building a Brand
Más de David A. Aaker
- Brand LeadershipBrand Leadership2000
- Building Strong BrandsBuilding Strong Brands1996
- Managing Brand EquityManaging Brand Equity1991
- Strategic Market ManagementStrategic Market Management1984
- Developing Business StrategiesDeveloping Business Strategies1984
- Marketing ResearchMarketing Research1980