David A. Aaker

Los libros de David A. Aaker en orden

Los libros de David A. Aaker en el orden en que se publicaron, de Consumerism: Search for the Consumer Interest (1971) a Brand Relevance (2011).

1. 1Consumerism: Search for the Consumer InterestConsumerism: Search for the Consumer Interest1971
2. 2Multivariate Analysis in MarketingMultivariate Analysis in Marketing1971
3. 3Advertising ManagementAdvertising Management1975
4. 4Marketing ResearchMarketing Research1980
5. 5Aaker Instructors Manual to Accompany Marketing ResearchAaker Instructors Manual to Accompany Marketing Research1983
6. 6Developing Business StrategiesDeveloping Business Strategies1984
7. 7Strategic Market ManagementStrategic Market Management1984
8. 8Consumer Evaluations of Brand ExtensionsConsumer Evaluations of Brand Extensions1989
9. 9Managing Assets and SkillsManaging Assets and Skills1989
10. 10Managing Brand EquityManaging Brand Equity1991
11. 11Building Strong BrandsBuilding Strong Brands1996
12. 12Investigacion De Mercados - 3 EdicionInvestigacion De Mercados - 3 Edicion1996
13. 13El Exito De Tu Producto Esta En La MarcaEl Exito De Tu Producto Esta En La Marca1997
14. 14Brand LeadershipBrand Leadership2000
15. 15Marketing Research 7E with SPSS CD Rom SetMarketing Research 7E with SPSS CD Rom Set2000
16. 16Stategic Marketing ManagementStategic Marketing Management2001
17. 17Investigacion De MercadosInvestigacion De Mercados2002
18. 18Construir Marcas PoderosasConstruir Marcas Poderosas2003
19. 19Brand Portfolio StrategyBrand Portfolio Strategy2004
20. 20Estrategia De La Cartera De MarcasEstrategia De La Cartera De Marcas2005
21. 21From Fargo to the World of BrandsFrom Fargo to the World of Brands2005
22. 22Brand RelevanceBrand Relevance2011
23. 23Building a BrandBuilding a Brand