PIMS research bibliography
Publicado por primera vez en 1987 · 14 páginas
Libros como PIMS research bibliography
Más de Robert D. Buzzell
The PIMS principles1987- Marketing and marketing educationMarketing and marketing education1972
Global marketing management1992- Are there "natural" market structures?Are there "natural" market structures?1979
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- Product innovation, the product life cycle, and competitive Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-19641966
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- Market share, profitability and business strategyMarket share, profitability and business strategy1974
- Marketing costs in consumer goods industriesMarketing costs in consumer goods industries1976
- I/M Multinatnl MrktngI/M Multinatnl Mrktng1988
Multinational marketing management1988
Marketing in an electronic age1985