PIMS research bibliography

Livres comme PIMS research bibliography

Autres livres de Robert D. Buzzell

• The PIMS principles1987
• Marketing and marketing educationMarketing and marketing education1972
• Global marketing management1992
• Are there "natural" market structures?Are there "natural" market structures?1979
• Is vertical integration a profitable strategy?Is vertical integration a profitable strategy?1982
• Product innovation, the product life cycle, and competitive Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-19641966
• Il marketing nell'era elettronicaIl marketing nell'era elettronica1988
• Market share, profitability and business strategyMarket share, profitability and business strategy1974
• Marketing costs in consumer goods industriesMarketing costs in consumer goods industries1976
• I/M Multinatnl MrktngI/M Multinatnl Mrktng1988
• Multinational marketing management1988
• Marketing in an electronic age1985