Marketing for hospitality and tourism
Première publication en 1996 · 847 pages
À propos de ce livre
Marketing guru, Philip Kotler is joined by other notable industry experts to apply their expertise to the hospitality industry.
- Hospitality industry
- Marketing
- Tourism
- Toerisme
- Tourismus
- Tourisme
- Hôtels
- Gestion
Livres comme Marketing for hospitality and tourism
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