Robert D. Buzzell
Born 1933
Books by Robert D. Buzzell
The PIMS principles1987- Marketing and marketing educationMarketing and marketing education1972
Global marketing management1992- Are there "natural" market structures?Are there "natural" market structures?1979
- Is vertical integration a profitable strategy?Is vertical integration a profitable strategy?1982
- PIMS research bibliographyPIMS research bibliography1987
- Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-19641966
- Il marketing nell'era elettronicaIl marketing nell'era elettronica1988
- Market share, profitability and business strategyMarket share, profitability and business strategy1974
- Marketing costs in consumer goods industriesMarketing costs in consumer goods industries1976
- I/M Multinatnl MrktngI/M Multinatnl Mrktng1988
Multinational marketing management1988
Marketing in an electronic age1985- Marketing research and information systemsMarketing research and information systems1969
Marketing: a contemporary analysis1972- The rediscovery of marketingThe rediscovery of marketing1986
- Competitive preference and sales effectivenessCompetitive preference and sales effectiveness1964
- Denver-Chicago Trucking Company, inc.Denver-Chicago Trucking Company, inc.1966
- The Southern Railway SystemThe Southern Railway System1965
- Automobile advertising expenditures and sales during the 1970 GM strikeAutomobile advertising expenditures and sales during the 1970 GM strike1971
- A basic bibliography on mathematical methods in marketingA basic bibliography on mathematical methods in marketing1962
- Channel partnershipsChannel partnerships1994
- How can research contribute to improved "marketing" in non-business organizations?How can research contribute to improved "marketing" in non-business organizations?1970
- Industrial marketing costsIndustrial marketing costs1976