Robert D. Buzzell
Naissance 1933
Livres de Robert D. Buzzell
- The PIMS principles
The PIMS principles1987 - Marketing and marketing educationMarketing and marketing education1972
- Global marketing management
Global marketing management1992 - Are there "natural" market structures?Are there "natural" market structures?1979
- Is vertical integration a profitable strategy?Is vertical integration a profitable strategy?1982
- PIMS research bibliographyPIMS research bibliography1987
- Product innovation, the product life cycle, and competitive Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-19641966
- Il marketing nell'era elettronicaIl marketing nell'era elettronica1988
- Market share, profitability and business strategyMarket share, profitability and business strategy1974
- Marketing costs in consumer goods industriesMarketing costs in consumer goods industries1976
- I/M Multinatnl MrktngI/M Multinatnl Mrktng1988
- Multinational marketing management
Multinational marketing management1988 - Marketing in an electronic age
Marketing in an electronic age1985 - Marketing research and information systemsMarketing research and information systems1969
- Marketing: a contemporary analysis
Marketing: a contemporary analysis1972 - The rediscovery of marketingThe rediscovery of marketing1986
- Competitive preference and sales effectivenessCompetitive preference and sales effectiveness1964
- Denver-Chicago Trucking Company, incDenver-Chicago Trucking Company, inc1966
- The Southern Railway SystemThe Southern Railway System1965
- Automobile advertising expenditures and sales during the 197Automobile advertising expenditures and sales during the 1970 GM strike1971
- A basic bibliography on mathematical methods in marketingA basic bibliography on mathematical methods in marketing1962
- Channel partnershipsChannel partnerships1994
- How can research contribute to improved "marketing" in non-bHow can research contribute to improved "marketing" in non-business organizations?1970
- Industrial marketing costsIndustrial marketing costs1976