A basic bibliography on mathematical methods in marketing

Books like A basic bibliography on mathematical methods in marketing

More by Robert D. Buzzell

• Global marketing managementGlobal marketing management1992
• Il marketing nell'era elettronicaIl marketing nell'era elettronica1988
• Multinational marketing managementMultinational marketing management1988
• The PIMS principlesThe PIMS principles1987
• PIMS research bibliographyPIMS research bibliography1987
• Is vertical integration a profitable strategy?Is vertical integration a profitable strategy?1982
• Are there "natural" market structures?Are there "natural" market structures?1979
• Marketing costs in consumer goods industriesMarketing costs in consumer goods industries1976
• Market share, profitability and business strategyMarket share, profitability and business strategy1974
• Marketing and marketing educationMarketing and marketing education1972
• Marketing research and information systemsMarketing research and information systems1969
• Product innovation, the product life cycle, and competitive Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-19641966