David A. Aaker

Les livres de David A. Aaker dans l'ordre

Les livres de David A. Aaker dans l'ordre de parution, de Consumerism: Search for the Consumer Interest (1971) à Brand Relevance (2011).

1. 1Consumerism: Search for the Consumer InterestConsumerism: Search for the Consumer Interest1971
2. 2Multivariate Analysis in MarketingMultivariate Analysis in Marketing1971
3. 3Advertising ManagementAdvertising Management1975
4. 4Marketing ResearchMarketing Research1980
5. 5Aaker Instructors Manual to Accompany Marketing ResearchAaker Instructors Manual to Accompany Marketing Research1983
6. 6Developing Business StrategiesDeveloping Business Strategies1984
7. 7Strategic Market ManagementStrategic Market Management1984
8. 8Consumer Evaluations of Brand ExtensionsConsumer Evaluations of Brand Extensions1989
9. 9Managing Assets and SkillsManaging Assets and Skills1989
10. 10Managing Brand EquityManaging Brand Equity1991
11. 11Building Strong BrandsBuilding Strong Brands1996
12. 12Construir Marcas PoderosasConstruir Marcas Poderosas1996
13. 13Brand LeadershipBrand Leadership2000
14. 14Marketing Research 7E with SPSS CD Rom SetMarketing Research 7E with SPSS CD Rom Set2000
15. 15Stategic Marketing ManagementStategic Marketing Management2001
16. 16Brand Portfolio StrategyBrand Portfolio Strategy2004
17. 17From Fargo to the World of BrandsFrom Fargo to the World of Brands2005
18. 18Brand RelevanceBrand Relevance2011
19. 19Building a BrandBuilding a Brand