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David A. Aaker

Born 1938

Books by David A. Aaker in order

Books by David A. Aaker in the order they were published, from Consumerism (1971) to Brand relevance (2011).

  1. 1ConsumerismConsumerism1971
  2. 2Consumerism: search for the consumer interestConsumerism: search for the consumer interest1971
  3. 3Multivariate Analysis in MarketingMultivariate Analysis in Marketing1971
  4. 4Advertising managementAdvertising management1975
  5. 5Marketing researchMarketing research1980
  6. 6Aaker Instructors Manual to Accompany Marketing ResearchAaker Instructors Manual to Accompany Marketing Research1983
  7. 7Developing business strategiesDeveloping business strategies1984
  8. 8Strategic market managementStrategic market management1984
  9. 9Consumer evaluations of brand extensionsConsumer evaluations of brand extensions1989
  10. 10Managing assets and skillsManaging assets and skills1989
  11. 11Managing brand equityManaging brand equity1991
  12. 12AakerAaker1992
  13. 13Brand equityBrand equity1995
  14. 14Building strong brandsBuilding strong brands1996
  15. 15Investigacion de Mercados - 3 EdicionInvestigacion de Mercados - 3 Edicion1996
  16. 16Brand leadershipBrand leadership2000
  17. 17Stategic Marketing ManagementStategic Marketing Management2001
  18. 18Investigacion De MercadosInvestigacion De Mercados2002
  19. 19Construir Marcas PoderosasConstruir Marcas Poderosas2003
  20. 20Brand Portfolio StrategyBrand Portfolio Strategy2004
  21. 21Estrategia de La Cartera de MarcasEstrategia de La Cartera de Marcas2005
  22. 22From Fargo to the World of BrandsFrom Fargo to the World of Brands2005
  23. 23Brand relevanceBrand relevance2011
  24. 24Building a brandBuilding a brand

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