Global marketing management
Première publication en 1992 · 751 pages
Livres comme Global marketing management
Autres livres de Robert D. Buzzell
The PIMS principles1987- Marketing and marketing educationMarketing and marketing education1972
- Are there "natural" market structures?Are there "natural" market structures?1979
- Is vertical integration a profitable strategy?Is vertical integration a profitable strategy?1982
- PIMS research bibliographyPIMS research bibliography1987
- Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-1964Product innovation, the product life cycle, and competitive behavior in selected food processing industries, 1947-19641966
- Il marketing nell'era elettronicaIl marketing nell'era elettronica1988
- Market share, profitability and business strategyMarket share, profitability and business strategy1974
- Marketing costs in consumer goods industriesMarketing costs in consumer goods industries1976
- I/M Multinatnl MrktngI/M Multinatnl Mrktng1988
Multinational marketing management1988
Marketing in an electronic age1985