Jean-Claude Usunier

Books by Jean-Claude Usunier in order

Books by Jean-Claude Usunier in the order they were published, from Pratique de la prévision à court terme (1982) to About Commerce (2026).

1. 1Pratique de la prévision à court termePratique de la prévision à court terme1982
2. 2Environnement international et gestion de l'exportationEnvironnement international et gestion de l'exportation1985
3. 3Management internationalManagement international1985
4. 4Commerce entre culturesCommerce entre cultures1992
5. 5International MarketingInternational Marketing1993
6. 6Introduction à la recherche en gestionIntroduction à la recherche en gestion1993
7. 7La grande tricheLa grande triche1994
8. 8Oral pleasure and expatriate satisfactionOral pleasure and expatriate satisfaction1994
9. 9Marketing across culturesMarketing across cultures1996
10. 10International and cross-cultural management researchInternational and cross-cultural management research1998
11. 11Marketing Across Cultures EBookMarketing Across Cultures EBook2013
12. 12Religion as brandsReligion as brands2014
13. 13Religions As BrandsReligions As Brands2016
14. 14International and Cross-Cultural Business ResearchInternational and Cross-Cultural Business Research2017
15. 15Intercultural Business NegotiationsIntercultural Business Negotiations2018
16. 16Higher Education BusinessHigher Education Business2024
17. 17About CommerceAbout Commerce2026

If you like Jean-Claude Usunier