Jean-Claude Usunier

Books by Jean-Claude Usunier in order

Books by Jean-Claude Usunier in the order they were published, from Pratique de la prévision à court terme (1982) to About Commerce (2026).

1. 1Pratique de la prévision à court termePratique de la prévision à court terme1982
2. 2Environnement international et gestion de l'exportationEnvironnement international et gestion de l'exportation1985
3. 3Management internationalManagement international1985
4. 4Commerce entre culturesCommerce entre cultures1992
5. 5International MarketingInternational Marketing1993
6. 6Introduction à la recherche en gestionIntroduction à la recherche en gestion1993
7. 7La grande tricheLa grande triche1994
8. 8Oral pleasure and expatriate satisfactionOral pleasure and expatriate satisfaction1994
9. 9Marketing across culturesMarketing across cultures1996
10. 10International and cross-cultural management researchInternational and cross-cultural management research1998
11. 11International Business Negotiations, Second EditionInternational Business Negotiations, Second Edition2003
12. 12AIDS and BusinessAIDS and Business2009
13. 13AIDS and Business. Routledge Advances in Management and BusiAIDS and Business. Routledge Advances in Management and Business Studies, Volume 412009
14. 14Interkulturelles MarketingInterkulturelles Marketing2012
15. 15Marketing Across Cultures EBookMarketing Across Cultures EBook2013
16. 16Religion as brandsReligion as brands2014
17. 17Religions As BrandsReligions As Brands2016
18. 18International and Cross-Cultural Business ResearchInternational and Cross-Cultural Business Research2017
19. 19Intercultural Business NegotiationsIntercultural Business Negotiations2018
20. 20Business and Marketing Across CulturesBusiness and Marketing Across Cultures2023
21. 21Higher Education BusinessHigher Education Business2024
22. 22About CommerceAbout Commerce2026

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