Alan R. Andreasen

Books by Alan R. Andreasen in order

Books by Alan R. Andreasen in the order they were published, from Automatic Vending of Grocery and Department Store Merchandise (1964) to Social Marketing in the 21st Century (2006).

1. 1Automatic Vending of Grocery and Department Store MerchandisAutomatic Vending of Grocery and Department Store Merchandise1964
2. 2Inner City BusinessInner City Business1971
3. 3Improving Inner-city MarketingImproving Inner-city Marketing1972
4. 4Social Marketing in the GhettoSocial Marketing in the Ghetto1975
5. 5The Disadvantaged ConsumerThe Disadvantaged Consumer1975
6. 6The Ghetto Marketing Life CycleThe Ghetto Marketing Life Cycle1975
7. 7A Taxonomy of Consumer SatisfactionA Taxonomy of Consumer Satisfaction1976
8. 8Consumer Complaints and Business ResponseConsumer Complaints and Business Response1976
9. 9Consumerism in the GhettoConsumerism in the Ghetto1976
10. 10Public Policy and Marketing ThoughtPublic Policy and Marketing Thought1976
11. 11Consumer Dissatisfaction and Market PerformanceConsumer Dissatisfaction and Market Performance1977
12. 12Minorities and MarketingMinorities and Marketing1977
13. 13A Multivariate Approach to Segmenting Arts AudiencesA Multivariate Approach to Segmenting Arts Audiences1978
14. 14Broadening the Audience for the ArtsBroadening the Audience for the Arts1978
15. 15Consumerism and the Broadened Marketing ConceptConsumerism and the Broadened Marketing Concept1978
16. 16Regulation and the DisadvantagedRegulation and the Disadvantaged1978
17. 17Consumer Satisfaction in Loose MonopoliesConsumer Satisfaction in Loose Monopolies1980
18. 18"Power Potential" Channel Strategies in Social Marketing"Power Potential" Channel Strategies in Social Marketing1981
19. 19Mythological Barriers to the Use of Marketing Research by SmMythological Barriers to the Use of Marketing Research by Small and Non-profit Organizations1981
20. 20Expanding the Audience for the Performing ArtsExpanding the Audience for the Performing Arts1990
21. 21Marketing Social ChangeMarketing Social Change1995
22. 22Ethics in Social MarketingEthics in Social Marketing2001
23. 23Marketing Research That Won't Break the BankMarketing Research That Won't Break the Bank2002
24. 24Social Marketing in the 21st CenturySocial Marketing in the 21st Century2006