Barry Schwartz

Quotes

• “A large array of options may discourage customers because it forces an increase in the effort that goes into making the decision.”

• “[W]hat is most important to us, most of the time, is not the objective results of a decision, but the subjective results.”

• “Agonizing over whether your love is “the real thing” or your sexual relationship above or below par, and wondering whether you could have done better is a prescription for misery.”

• “There was a time when I was a boy when you could get any kind of telephone service you wanted as long as it came from Ma Bell. You rented your phone, you didn’t buy it. Once consequence of that... is that the phone never broke.”

• “Americans spend more time shopping than the members of any other society.”

Books by Barry Schwartz in order

Books by Barry Schwartz in the order they were published, from The New Humanism (1974) to Why We Work (2015).

1. 1The New HumanismThe New Humanism1974
2. 2Behaviorism, Science, and Human NatureBehaviorism, Science, and Human Nature1982
3. 3Psychology of LearningPsychology of Learning1984
4. 4The Battle for Human NatureThe Battle for Human Nature1986
5. 5Learning and MemoryLearning and Memory1991
6. 6Educating for Civic Responsibilty in a Multicultural WorldEducating for Civic Responsibilty in a Multicultural World1993
7. 7The Costs of LivingThe Costs of Living1994
8. 8Why the Best Things in Life Must Be FreeWhy the Best Things in Life Must Be Free1994
9. 9Instructor's Guide and Test-item File for Psychology of LearInstructor's Guide and Test-item File for Psychology of Learning and Behavior1995
10. 10Abraham Lincoln and the Forge of National MemoryAbraham Lincoln and the Forge of National Memory2003
11. 11The Paradox of ChoiceThe Paradox of Choice2004
12. 12Abraham Lincoln in the Post-Heroic EraAbraham Lincoln in the Post-Heroic Era2008
13. 13Practical WisdomPractical Wisdom2010
14. 14Why We WorkWhy We Work2015