Construir Marcas Poderosas
Construir Marcas Poderosas
First published 1996 · 328 pages · about 5 hours to read
Also as Kindle · AudiobookFind in a library
More by David A. Aaker
- Brand RelevanceBrand Relevance2011
- From Fargo to the World of BrandsFrom Fargo to the World of Brands2005
- Brand Portfolio StrategyBrand Portfolio Strategy2004
- Brand LeadershipBrand Leadership2000
- Building Strong BrandsBuilding Strong Brands1996
- Managing Brand EquityManaging Brand Equity1991