Construir Marcas Poderosas / Building Strong Brands
Construir Marcas Poderosas / Building Strong Brands
Books like Construir Marcas Poderosas / Building Strong Brands
More by David A. Aaker
- Brand LeadershipBrand Leadership2000
- Building Strong BrandsBuilding Strong Brands1996
- Managing Brand EquityManaging Brand Equity1991
- Strategic Market ManagementStrategic Market Management1984
- Marketing ResearchMarketing Research1980
- Advertising ManagementAdvertising Management1975