Diffusion of Innovations
Diffusion of Innovations
First published 1962 · 453 pages · about 8 hours to read
About this book
This is a very dense read on how new ideas spread. It is an academic classic work. If you like it, you might also like Images of Organisation, Crossing the Chasm, and the Iowa Hybrid Corn Study.
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More by Everett M. Rogers
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- Silicon Valley FeverSilicon Valley Fever1984
- Communication NetworksCommunication Networks1980
- Communication in OrganizationsCommunication in Organizations1976
- Communication of InnovationsCommunication of Innovations1971