Marketing books
Marketing books to start from. Open one to see books like it, or tell BookSense what you loved for four picks made for you.
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New to the genre? These 5 are the books to read first.
Marketing management
Philip KotlerThe standard textbook of the managerial approach to marketing; the field's core frameworks are presented here in a systematic form. Listed on Open Library with a 1973 edition; the first edition appeared earlier, in the 1960s.
The Lean Startup
Eric RiesPopular framework for testing product and market assumptions with small experiments and customer feedback, widely used in startups and product teams.
Propaganda
Edward L. BernaysEarly statement of the theory and practice of public relations and mass persuasion by a leading practitioner, and a key historical source for the field.
No Logo
Naomi KleinInfluential critique of global brand marketing, branded retail and outsourced manufacturing, and a foundation of later anti-corporate branding criticism.
Consumer behavior
Leon G. SchiffmanEarly standard text on how consumers make decisions, drawing on psychology and sociology, and a basis for later consumer behavior courses.
Chosen and described with AI from our notes on the genre.
Reading lists
More marketing books
- The Tipping Point
The Tipping PointMalcolm Gladwell - Contagious
ContagiousJonah Berger - Predictably Irrational
Predictably IrrationalDan Ariely - Strategic marketing
Strategic marketingDavid W. Cravens - The brand gap
The brand gapMarty Neumeier - Purple Cow
Purple CowSeth Godin - Principles of marketing
Principles of marketingPhilip Kotler - Digital marketing strategy
Digital marketing strategySimon Kingsnorth - Building A StoryBrand
Building A StoryBrandDonald Miller - Cashvertising
CashvertisingDrew Eric Whitman - Influence
InfluenceRobert B. Cialdini1983 - The personal MBA
The personal MBAJosh Kaufman2010