
Edward L. Bernays
Born November 22,1891 Vienna · Died March 9,1995 Cambridge MA
From Vienna, Austria · Nationality: United States, Cisleithania · Writes nonfiction
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". Bernays was named one of the 100 most influential Americans of the 20th century by Life. He was the subject of a full length biography by Larry Tye called The Father of Spin and later an award-winning 2002 documentary for the BBC by Adam Curtis called The Century of the Self
Quotes
“The best defense against propaganda: more propaganda.”
p. 102 “When Napoleon said, “Circumstance? I make circumstance‚” he expressed very nearly the spirit of the public relations counsel’s work.”
Crystallizing Public Opinion, Part I “People accept the facts which come to them through existing channels. They like to hear new things in accustomed ways. They have neither the time nor the inclination to search for facts that are not readily available to them.”
Crystallizing Public Opinion, Part III “The only difference between “propaganda” and “education,” really, is in the point of view. The advocacy of what we believe in is education. The advocacy of what we don’t believe in is propaganda.”
Crystallizing Public Opinion, Part IV “It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.”
p. 102
Quotes from Wikiquote (CC BY-SA 4.0).
Books by Edward L. Bernays in order
Books by Edward L. Bernays in the order they were published, from The Broadway Anthology (1917) to Edward Bernays Reader (2021).
- 1The Broadway Anthology
The Broadway Anthology1917 - 2Crystallizing Public Opinion
Crystallizing Public Opinion1923 - 3The Verdict of Public Opinion on PropagandaThe Verdict of Public Opinion on Propaganda1927
- 4Propaganda
Propaganda1928 - 5Higher Education, a Public Relations ProblemHigher Education, a Public Relations Problem1936
- 6Universities--pathfinders in Public OpinionUniversities--pathfinders in Public Opinion1937
- 7Careers for MenCareers for Men1939
- 8Fighting the Fifth Column in the AmericasFighting the Fifth Column in the Americas1939
- 9Speak up for DemocracySpeak up for Democracy1940
- 10Public Relations
Public Relations1945 - 11Take Your Place at the Peace TableTake Your Place at the Peace Table1945
- 12Human Relations --Human Relations --1946
- 13The Engineering of ConsentThe Engineering of Consent1955
- 14American Public RelationsAmerican Public Relations1956
- 15Your Future in Public RelationsYour Future in Public Relations1961
- 16A Survey of the World's Greatest Square Mile
A Survey of the World's Greatest Square Mile1964 - 17Biography of an Idea
Biography of an Idea1965 - 18The Case for Reappraisal of U.S. Overseas Information Polici
The Case for Reappraisal of U.S. Overseas Information Policies and Programs, Incorporating Congressman Fascell's Report, Edited by Edward L. Bernays, Burnet Hershey1970 - 19Human Relations, the Way to Labor-management AdjustmentsHuman Relations, the Way to Labor-management Adjustments1979
- 20Your Future in a Public Relations CareerYour Future in a Public Relations Career1979
- 21The Later YearsThe Later Years1986
- 22Crystallizing Public Opinion and Selected WritingsCrystallizing Public Opinion and Selected Writings2019
- 23Edward Bernays Reader
Edward Bernays Reader2021 - 24Edward L. Bernays PapersEdward L. Bernays Papers