Advertising books
Advertising books to start from. Open one to see books like it, or tell BookSense what you loved for four picks made for you.
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New to the genre? These 5 are the books to read first.
Confessions of an Advertising Man
David OgilvyA practitioner's memoir of building an agency, with the working rules Ogilvy developed for copy and client work.
Ogilvy on Advertising
David OgilvyA collection of Ogilvy's practical advice on headlines, research, layout and the discipline of writing ads that sell.
Scientific Advertising
Claude C. HopkinsThe earliest standard text on treating advertising as a measurable process, tested by results rather than taste.
Positioning
Al RiesSet out the idea of positioning, in which a brand's goal is to hold a specific place in the customer's mind.
The Attention Merchants
Tim WuA history of how advertisers have competed for attention, from penny newspapers to digital media, and what that has cost.
Chosen and described with AI from our notes on the genre.
More advertising books
- Breakthrough Advertising
Breakthrough AdvertisingEugene M. Schwartz - Contagious
ContagiousJonah Berger - Subliminal Seduction
Subliminal SeductionWilson Bryan Key - Twenty Ads That Shook the World
Twenty Ads That Shook the WorldJames Twitchell - Applied Imagination
Applied ImaginationAlex Faickney Osborn - The Society of the Spectacle
The Society of the SpectacleGuy Debord - Building A StoryBrand
Building A StoryBrandDonald Miller - Logo modernism
Logo modernismJens Müller2015 - Cashvertising
CashvertisingDrew Eric Whitman2008 - Advertising
AdvertisingWells, William1989 - Designing brand identity
Designing brand identityAlina Wheeler2008 - Advertising copywriting
Advertising copywritingPhilip Ward Burton1949