Books like Marketing
Loved Marketing by Byron Sharp? Here are 9 books with the same pull, and why each one fits.
About Marketing →9 books
- 1Building Strong Brands
Building Strong Brands
David A. AakerA framework for building and measuring brand equity that is widely used in marketing courses.
- 2Positioning
Positioning
Jack TroutA short, influential account of how brands are placed in the minds of customers against competitors.
- 3Influence
Influence
Robert B. CialdiniA study of the psychological principles that lead people to say yes, drawn from fieldwork and experiments.
- 4Ogilvy on Advertising
Ogilvy on Advertising
David OgilvyA collection of practical advice from a founder of a major advertising agency on copy, research and campaigns.
- 5Contagious
Contagious
Jonah BergerAn explanation of the factors that make products, ideas and messages spread from person to person.
- 6Blue Ocean Strategy
Blue Ocean Strategy
Renée MauborgneA strategy book arguing that firms grow faster by creating uncontested market space than by competing head-on.
- 7Made to Stick
Made to Stick
Chip HeathA guide to making ideas memorable, with examples of messages that stick and why.
- 8Crossing the Chasm
Crossing the Chasm
Geoffrey A. MooreA marketing guide for technology companies moving from early adopters to mainstream customers.
- 9Hooked
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