Branding books
Branding books to start from. Open one to see books like it, or tell BookSense what you loved for four picks made for you.
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New to the genre? These 5 are the books to read first.
Managing Brand Equity
David A. AakerSets out brand equity as a set of assets and liabilities (awareness, perceived quality, loyalty, associations) and gives a framework that much later brand measurement builds on.
Strategic Brand Management
Kevin Lane KellerA textbook-style account of building brands through customer-based brand equity, widely used in university courses; later editions were revised by Keller and collaborators.
Positioning
Jack TroutArgues that competition happens in the customer's mind, and that a brand needs a clear, simple place in it. Positioning remains a core term in the field.
No Logo
Naomi KleinA critical account of brand-led corporate strategy, outsourcing and brand culture. It is the best-known book that treats branding as a political and labor question rather than a marketing technique.
How Brands Grow
Byron SharpUses large-scale buying data to argue that growth comes mainly from wider market penetration and mental availability, challenging ideas that loyalty and differentiation drive brand success.
Chosen and described with AI from our notes on the genre.
